Hyperrealism in Sports: Physical Reality vs. Virtual Reality

Every athlete is familiar with the exhilaration that comes with playing "the game". You step out onto the field, the court, or the track and a rush of euphoria courses through your veins. The lack of a pre-determined outcome drives you to strive for the win, the opportunity to showcase physical prowess pushes you to your limits, and the roar of … Continue reading Hyperrealism in Sports: Physical Reality vs. Virtual Reality

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Digital Delivery: Nike Beats Out Competition

The sports world is a microcosm of society; those that participate in competitive physical activities make up a community that encapsulates the characteristics of a larger universe. Although every sport has its own distinct history and is played with unique set of rules, all sports emphasize individual/team growth, perseverance, hard work, and responsibility. In addition, the sports world advocates … Continue reading Digital Delivery: Nike Beats Out Competition